The Genoa Boat Show: sixty years of sea, boats and the sailing industry
The first Genoa International Boat Show was held on 27 January 1962. That inaugural edition attracted 585 exhibitors from 16 countries and 300,000 visitors — impressive numbers for a first-time event, proof that the idea had struck exactly the right chord. Genoa, a city defined by the sea, a historic Mediterranean port, was the natural home for the annual gathering of those who live the sea by profession or by passion. Since then the show has grown into one of Europe's foremost nautical reference points.
The venue is the waterfront at Piazzale Kennedy, Genoa: over 200,000 sq m of land and 100,000 sq m of water where vessels are displayed afloat. 85% of the areas are outdoors, which means the September light and weather of the Ligurian coast are part of the experience — and September in Genoa is often magnificent. You walk among sailing boats of every size, motorboats, dinghies, tenders, superyachts on the water and accessories of every kind on land. It is not just a trade fair: it is full immersion into the world of those who have made the sea their passion or their livelihood.
The audience is mixed: private recreational boating enthusiasts — those dreaming of a sailing boat, those looking to upgrade their dinghy — mingle with industry professionals, brokers, racing sailors and specialist journalists. The atmosphere is unlike many trade fairs: there is sunshine, there is the sea, and there are boats in the water. Even those who buy nothing leave with something.
For those coming from the Riviera, the Boat Show is a natural fit. Rapallo and the Tigullio gulf are already a maritime world — Portofino, the Golfo Paradiso, sailing boats visible every day from the coast. Combining a few days at the show with a stay on the Riviera is one of the most coherent trips imaginable for a boating enthusiast.
How to plan your visit sensibly
The show runs for about 10 days. A private enthusiast usually needs 1–2 days: one to see the land areas at leisure, another to go back to the vessels that caught their attention. Professionals or trade visitors may need more. In any case, weekdays are always preferable to weekends, when the show is far more crowded. Check ticket prices and buy in advance at salonenautico.com.
Logistically, Rapallo works perfectly as a base: 35 minutes by train, get off at Genova Brignole or Piazza Principe, take the AMT bus or enjoy a walk along the waterfront to Piazzale Kennedy. No parking hassle, no traffic, and in the evening you come back to Rapallo with the Riviera still to enjoy.

